Will House Calls Work in My Area?
Let’s Break This Down!
This question comes up often because of a variety of pre-conceived notions and perceptions. Some may suggest that house calls are only for the wealthy and may only work in a large metropolitan area. On the opposite side, others may think house calls harken back to days gone by and are too “small town” for a big city.
So in this article, I’ll debunk some myths and show you what you should really focus on in deciding if a house call business is right for you, no matter where you live.
If you don’t have time to read this full article, you can watch a white board workshop video where I walk you through how to build your own house call business, for free.
It’s VALUE, Not Locale
When you have something that someone else truly wants and needs, location is irrelevant. Bringing a premium service and care right to someone’s front door is an incredible value. The key to finding true value in a person’s life is to offer them a service that no one else can.
It’s about standing out from the crowd, showing them you are different, and letting them experience why different is better. Plus, you can maximize on this value by highlighting house calls in every aspect of your marketing.
Rather than use the same messaging, brochures, and websites that are designed for a traditional business, tailor what you are saying and offering as it specifically relates to you and the house call model.